BRAND IDENTITY / ROLL-OUT

BEMIS CO-LAB

Bemis Co-Lab by Bemis Associates, is a collective creative space where magic happens — when people and ideas come together. Bemis Associates are world renowned manufacturers of fabrics for high-end sports apparel. The logo concept is based off the simplest shape of a building (the creative space), building blocks coming together (collaboration) and the periodic table (the elements of materials). Bemis Yellow is transformed slightly to represent a leading edge version of "gold", symbolising the scientific, alchemical process of turning lead in to gold. This alchemy is the magical process of creativity that happens when one or more elements react with each other.

+ Concept / Brand Logo + Identity Design

+ Copywriting

+ Basic Brand Roll-out

*Collaboration / *Design by Karen Meyer / Employed by Superside, ©2022

‍ ‍

Previous
Previous

Better by Bemis