WHAT WE DO
CREATIVE SERVICES
A brand you’re in love with is not only aesthetically pleasing, but a grounding force. A North Star. A sacred container for your most powerful work to unfold; a visual map to navigate your brand communication with consistency. Yet, it evolves in ever-fluctuating motion as it’s needs and goals shift over time. Offerings are curated and crafted to guide you on a journey from concept towards long-lasting product-in-hand; from naming, to final deliverable. A golden thread weaving through your authentic visual voice.
01/ Brand Identity Design
02/ Editorial Design
03/ Photo Content Creation
04/ Name Generation
05/ Squarespace Website Design
06/ Creative Mentoring Sessions
The face of your baby
01 / BRAND IDENTITY
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Following an in-depth process, exploring by hand and artistic means, the environment, etymology and other relevant research & creative exploration methods… a matching concept for your project vision is extracted and crystalised. We build a basic but solid brand foundation that informs the logo and extended visual language. This forms a family of elements — each distinctive, yet functioning as a whole. Logo, colour, typography, all the way to the tone of voice; weaving a golden thread through your brand communications, tying the concept together. Get ready to fall in love!
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4 - 6 Weeks
For those who need a simple starting point to get going.
+ Basic Brand Foundation
+ 1x Logo Concept Design
+ 1x Business Card, Email Signature, e-Letterhead
+ Colours & Fonts
Custom options available based on requirements. Cost is provided upon approval of the final brief.
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6 - 8 Weeks
A full-rounded scope to cover your brand basics holistically. Ideal for setting up your full visual brand presence.
+ Research, Ideation & Conceptualisation
+ Brand Foundation (Vision, Mission, Brand Story, Tone of Voice)
+ 1x Final Logo Concept Design
+ Logo Variations (Recommended)
+ Graphic Elements (eg. icon style, patterns or illustration style, if relevant)
+ Imagery & Photographic Style guidance, if relevant
+ 1x Business Card Template, E-mail Signature Template, E-letterhead
+ Social Profile Image Set-up
+ Mockups to show extended future roll-out ideas (eg. promo’s, gifting)
+ Website look-&-feel (inspiration mock-up only)
+ Inspiration Board
+ Next steps summary
+ 1x pager brand summary
Custom options available based on requirements. Cost is provided upon approval of the final brief.
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To be discussed as a custom project, quoted separately after the completion of the Branding Project.
+ Brand Identity Manual
+ Brochures
+ Coffee Table Books
+ Simple Packaging (project dependant)
+ Gifting Concepts
+ Bespoke Stationery
+ Instagram Templates & Guidelines
Information is beautiful
02 / EDITORIAL DESIGN
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Specialised information design and layout for premium print & digital publications (brochures, coffee table books, magazines and small scale annual reports). Content is designed to consider easy navigation and aesthetically engaging visuals in line with your brand vision. And, of course, rooted in sustainable ideals; considering eco-friendly methods and materials wherever possible. Timeless elegance, crafted for remembrance.
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Current and new clients looking for premium and high-end brochures and book design. We choose eco-friendly finishes and papers, to reflect an authentically sustainable vision that leaves a timeless legacy.
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Custom projects will be provided a questionnaire to complete before an online in-person brief. Based on the final content supplied prior to starting, a timeline and cost will be estimated.
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Only the layout design and final print-ready files are included in the project scope. Production is handled by the client. This can be reviewed for clients based in South Africa.
Although print design guidelines / recommendations are given to the production house, the actual print and production services are organised on the client’s side and is not included in the project scope or cost, due to the remote nature of the studio.
EXPERIENTIAL PHOTOGRAPHY
03 / CONTENT CREATION
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The real, authentic portrayal of the natural environment is the ultimate inspiration! On-site, on-the-ground photographic stills and simple reels with considered audio capture details, in-the-moment experiences of travel destinations, or the use of wellness & eco products / art pieces within these spaces. Natural light is used — so no studio set-up or unnatural over-styling or staging is encouraged. Moments are unique to the experience and the experiencer — a true, personal, visual account of the moment in time — with a unique, even playful, perspective.
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With a 16+ year solid brand design and visual communication background grounded in various industry sectors, a holistic perspective of photography is considered. Blending this professional experience with personal life-long interests in the wellness, travel and creative field forms a solid foundation for a different angle of exploring visual content.
Photographic stills of nature-focused travel destinations displaying moments in nature, activities, lifestyle, decor/interior, food, wellness, staff and products/items is captured to be used for your social or extended marketing content. Communicating with your marketing team, we ensure your brand ideals are considered.
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My personal passions, experiences and interests brings depth to relevant projects:
+ 24 years of yoga practice
+ Herbology
+ Energy medicine (alternative / natural healing modalities)
+ Sustainable + clean lifestyle
+ Permaculture
+ Natural lifestyle (cooking, natural dye, eco-products)
+ Creative living (visualisation, hand-made arts/crafts, DIY cosmetics)
+ Photography
+ Illustration, drawing, watercolour
+ Creative writing
+ Classical music training (piano, guitar)
+ Sustainable + eco-brand design
+ Home renovation / interior decor + design
+ Natural and Earth building / architecture
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The purpose is to shape brands that honour the earth and the highest version of humanity, and as a result inspire transformation — inviting individuals into a return to presence, beauty, and belonging — and to portray their unique service in their authentic way.
+ Sustainable Travel Destinations
+ Wellness Retreats / Practitioners
+ Natural Wellness Focused Products
+ Nature Orientated Services
+ Conservation Projects
+ Natural Lifestyle Services / Products
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This is a custom offering dependant on location and requirements. A custom timeline and cost proposal is estimated after a clear briefing.
WHAT’S IN A NAME
04 / NAME GENERATION
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Your name is energy. It exudes a palpable frequency that matches a specific audience, and requires the correct branding to translate it into visual form. The meaning of your name holds the essence of what you are able to grow and master into. Like the acorn, it is the seed that holds the potential to grow into the majestic oak, King of the Forest. Your name is a summary of your brand personality and informs all branding communications — the visual, verbal, and subtle. Dive into a consultation session with me to clarify the nature of your business or business idea. We generate the perfect Word(s) that encapsulate your heartfelt service to the world. The result is a considered name that feels aligned and inspiring.
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Your name is the first point of connection between your brand and audience. A carefully chosen name can create familiarity, trust, create emotion, and set the tone for every experience your audience will have with you. It is the foundation for recognition and long-term loyalty.
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Through a consultation session, we extract the essence of your vision and desires for your project. Based on this, we curate a set of name options, with a rationale where relevant. The result aims to honour your vision and essence. The brand name act as soil — it will inspire and inform the brand foundation, logo concept, visual language and tone of voice. Following the Name Generation is the Brand Identity project.
Includes
+ Consultation Session (1hr - 1.5hrs)
+ Name Exploration (8-10 hrs)
+ Online Presentation: 5-8 Name Options (1hr)
1 - 2 weeks / Cost estimated after brief
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This is a starting point for wellness and nature-inspired brands or projects at their beginning phase. Ideal for solo, small or medium sized businesses who desire a name that is intentional, unique and aligned with the soul of their business.
Suited to:
+ Start-up Businesses
+ Rebranding Projects
+ New Product, Service or Sub-service
+ Special Occasional Projects
+ Creative Collaborations / Joint Ventures
Book this project if:
+ Words are not your strong suit
+ You struggle coming up with or decide on a suitable name
+ You understand the value of a brand name
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Crafting a distinctive and strategically aligned name expands beyond creativity — it asks for insight and experience in the market. It translates your brand’s essence into a Word(s) that resonates with your vision and soul. It’s authentically you and matches your brand identity / vision / ideals / audience, ensuring a timeless impression. With experience in thoughtful, award winning creative writing and a personal love for words and etymology (after all, each branding project I do starts with a delve into the dictionary!), we craft a name you are inspired to call yours.
Why it’s worth it
+ Avoids generic, forgettable, or misaligned names
+ Builds emotional connection with you and your audience
+ If needed, considers flexibility to allow for brand extensions
+ Informs all future brand communication with a cohesive concept
BASIC, informative Design
05 / SQUARESPACE WEBSITE
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Following the brand identity project, your project is translated into a basic informative Squarespace website. We formulate a high-level site map first, followed by the full roll-out design. We consider the brand voice, user journey, photography, layout and guidance on messaging and text (final text is supplied by client).
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For existing clients who completed the Branding Project who wish to extend their brand to be accessed online, expressing their true visual identity.
*Projects with existing brand identities will be assessed before proceeding - the success of a website is based on it’s existing brand identity quality.
Website projects are
+ basic and informative only
+ no e-commerce projects
+ designed on Squarespace
+ custom and considered, based on the individual client's needs (no cookie-cutter templates!)
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6-8 weeks
This is a custom offering dependant on personalised requirements. A custom timeline and cost proposal is estimated after the design brief is confirmed.
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+ Cost includes design layout time, meeting/review time
+ Hosting costs, image and font licences are additional and covered by the client
+ Privacy policies and legal details are supplied by the client
+ Although the type of content and text is suggested, final copy/text is supplied by the client unless otherwise discussed. The studio does not offer full copywriting services.
06 / creative mentoring
Awaken your own Creative Genius. Live a creatively infused life.
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We are all creative. These intuitively guided online sessions combine a blend of unconventional practices and tools that are designed to spark the creativity already residing within you — to be applied in your life, projects and career. Sessions are always different, and may include a combination of conversation, many questions (!), routine/lifestyle recommendations, meditations, card readings, wellness practices, art exercises, journal prompts, embodied healing modalities like EFT tapping, a ting on the sound bowl… and more — whatever guidance shows itself in our time together to prompt your creative spark in to action — or to ground your creative expression if you feel all over the place. These sessions are casual, unusual and enlightening, so grab a cup of tea and let’s chat!
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Solo or small business owners who
+ Aspire to awaken, expand or nurture their own creativity
+ Are open to guidance in unconventional ways
+ Are aligned with authentic nature, travel, hospitality and wellness focused careers
+ Feel creatively “stuck”
+ Are willing to put in the “work” to uncover their best selves, and not only rely on an external guide to realise their goals — belief in Self is the key!
+ need to ground and organise their creative thoughts/expressions in physical reality — from chaos, to order.
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+ Session costs are confirmed via email
+ 40min session + session summary via email
+ Up-front payment secures booking
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Guidance reflect as advise only, based off my own life long exploration of various methods that keep my own creativity alive and grounded. Sessions are meant to inspire, not heal any chronic condition. They do not replace personal accountability.
A unique blend of of creative knowledge elevates each brand project to a different level, accentuating its own authentic visual voice.