WEBSITE DESIGN + EDITORIAL DESIGN
WES WEBSITE TEMPLATE
Full scope website portfolio design for Wild Earth Stays, based on previously created brand identity. The site is custom designed, based on research of various destinations, and passed on for custom development. Below displays snippets of full project created. For the initial template design, all content was orginally written based on research of each destination. (Destination photography is copyrighted and belongs to each respective lodge / destination).
Design, Copy + Direction by Karen Meyer, 2023 - 2025
+ Full Scope Website Design
+ Extensive Back-end Content & Image Library set-up for Drop Box
+ All Destination Research / Summaries
+ Concept, Ideation & Business Offering Ideas
+ Creative Direction
+ UX, UI, Template Creation
+ Visual Brand Integration + Design Layout
+ Photographic Curation
+ E-Brochure Design
+ Content + Copywriting Guidance
+ Project + Client Management
+ Brand & Creative Mentoring
1/ BASICS
2/ LISTING TEMPLATES
The brief was to to have a summary of all info needed at one glance for each featured stay. Multiple destinations were researched, and common elements were extracted to design 5x different templates to standardise the typical stay’s features available globally. For the initial design, all research was done, UX/UI flow was considered, copy was written, destination photography was curated and layout designed. Templates include:
1/ Reserves with Multiple Lodges, 2/ Lodges or Hotels, 3/ Single Stays (a private residence), 4/ Small Cruises, 5/ Wellness Itinerary
3/ DESTINATIONS & PROMO’s
4/ OPERATIONAL
5/ COLLABORATIONS
6/ Host agency Intro
E-Brochure
Research / Concept / Brochure Business Content + Copy Creation / Photo Curation / Design + Layout / Creative Guidance
*Images supplied by respective destination agent libraries.
